Why Do I Need A Website?

by Colorado Web Designer Daelin Lunaeri

Many business owners wonder why they would need a website when they're so many alternative forms of advertising available both on and off the internet. After all, what about the tried and true phonebook, newspaper, radio, and T.V. ads? The truth is, realms of media have shifted to the internet and these former ways of advertising don't hold as much return as they used to.

Websites For Shopping Online

Consider the following:

• 85% of internet users shop online *
• 80% of all households have a computer *

Are Phonebooks a Thing of the Past?

With these statistics, it's easy to see that the paradigm for finding what we need has changed. With a world of information at our fingertips and only seconds away we can find products and services without having to search through a phonebook or thumb through a newspaper. Most often, we don't even have to leave the house to get what we need. For those who still think the phonebook is the way to get noticed, consider this particular piece of information:

• 60% of all phonebooks that get published end up in a landfill **

What a waste! Aside from being bad for the environment, how many people are actually seeing your ad? Websites are more eco-friendly and more likely to be seen by the popular majority. In addition, it gives the consumer confidence by showing you are an established business who has invested time and money into your enterprise.

Overall, having a website increases your business visibility and makes you more accessible to people all over the world. Having your own website designed puts you a few clicks away from your customers.

* From ecommercetimes.com
** From aaf-rdu.org